What is On-Site VS Off-Site Optimization?

On-site optimization refers to work that is done to your website. This includes building a strong framework for the site navigation, writing interesting content for your pages, adding the right keywords, and verifying your website with Google Search.

Off-site optimization is about tasks that are completed away from your website, for example:

• Setting up a Google Business Profile
• Setting up Social Media accounts, like Facebook, Instagram, LinkedIn
• Updating your online listings, see How to Improve Your Online Visibility
• Optimizing and sharing content on your Google Business Profile
• Following others and liking and sharing content on your social media pages
• Any online or offline marketing activities, see Spread the Word About Your Website and How to Promote Your Website URL
• Ongoing monitoring of your online presence